In this Blog, we’ll be discussing about Search Engine Optimization Trends in the year 2024.
Let’s make one thing crystal clear , that this blog is not your average “SEO Trends Blog”.
I will be covering most important SEO Trends of 2024 but alongside that I will also be sharing my personal tips and tricks for adapting through the same.
But before sharing information about any of these topics let’s recap the SEO Trends of 2023.
Recap : SEO Trends of 2023 | New SEO trends 2024
As we look back in the year 2023 , there were some major changes in the trends of Search Engine Optimization of 2023 . Some of the Most Popular trends are as follows :-
1) Google EEAT – Google EEAT stands for Experience , Expertise , Authoritativeness and Trustworthiness . It’s a law which Google uses for checking quality and credibility of any content or blog.
2) Changes in Algorithms – This was one of the major yet necessary update in which Google will also recognise the writer/blogger which has written the content , i.e. , valuing the authors behind the scene.
3) Using AI tools to save time – In 2024, digital marketers were using AI tools more than ever before , these tools helps them by saving most of their time on things like content creation , writing , automation , A/B testing etc.
Now that we have talked enough about some of the trends of Search Engine Optimization for the year SEO Trends 2024 , we’ll be focusing on this year’s (2024) trends instantly :-
AI’s Pros and Cons
In this era where AI is shaking the worlds upside down , I see this as both a weakness as well as an opportunity hidden withing its weakness.
AI is rather very good at creating content which is very layman ( meaning basic ) which is based on Search Engine Result Pages (SERPs). This included in SEO Trends 2024 also you can explore SEO Services in Jaipur.
The actual risk is this – Basic , Generic Content is overflowing in the internet because of AI.
Think about it , if everyone on the internet is using the same AI tool so everyone’s content will also be the same and we all will see the same thing over and over.
This is true because the content which AI is generating for you is the same content that anyone else has written with only some changes in it.
One of the big giants in AI niche is also hiring freelance copywriters and content writers for writing the content for their website.
I think this give us a very clear message , and that is even one of the most biggest giants in the AI field , they are using original human written content for their website.
There’s another fact that is in this AI era , the demand for senior copy writers and content writers have also increased exponentially.
How to use AI’s Power properly
Many people don’t know how to use AI correctly, that’s a new SEO trends 2024 and I will tell you how to use AI correctly in one word , yes you read that right , only one word which is “Specific”.
You would think that I am fooling you but No I am not, and I will tell you why, If everyone is using AI by typing a simple normal prompt , you’re not even using AI’s 5% power. Now you may think that then How should I use AI’s 100% power or I’ll be specific How to use AI’s full knowledge.
And the secret for using its 100% power is Be as specific as possible
I will explain this with using an example in which I will differentiate how a beginner AI user and how a seasoned AI expert uses AI :-
Beginner – Any beginner will write a prompt in ChatGPT like this – “How to cook Noodles” or something like “What is Digital Marketing?”
Expert – A experienced AI user expert will write a prompt like this – “How to cook very tasty and spicy noodle but which is less salty , make them under 20 minutes” or for the other prompt “Give a brief explanation about digital marketing agency in Jaipur and its scope in the current year and tell me all of its advantages and disadvantages”
