Seo marketing (Search engine Optimization) is a technique aimed to improve a websites visibility in search engines, such as Google, with a goal of getting more organic traffic. SEO Marketing is about fulfilling audience search need by creating high quality of content and provides the best possible user experience.
It is a set of techniques used to improves the website’s ranking in search engines. It helps to get more organic search traffic to your websites by fulfilling users search needs (in terms of relevance, content, quality, and user experienced).
SEO activities take place both on-site and off-site. That’s why we can see SEO divided into “on-page” and “off-page” categories.
SEO typically covers:
- Keyword Research
- Content creation and optimization
- Technical optimization
- Link building
Why SEO Marketing Is Important?
Each and every day, Google users conduct billions of searches for information and products and services. Its no surprise that search engines are usually one of the highest traffic source to websites.
To have this traffic sources potential, you need to appear and achive the to rank searche result for your target audience.
SEO plays a very crucial role in improving your ranking positions. Better and higher ranking means more traffic. And more traffic means having new customers and more brand awareness.
Whereas, if we neglect SEO it would means neglecting one of the most important traffic channels and leaving that space completely to your competitions.
SEO vs. PPC
Most search engine result pages (SERPs) have two main tpyes of results:
- Paid Results: You have to pay to get clicks through pay per click (PPC) advertising.
- Organic Results: You must ‘earn’ your position or ranking here, through SEO.
There must be a Question in your mind that why not just pay to appear in the ads section?
The answer is very simple as the vast majority of people just ignore ads and click on the organic results instead. Yes, SEO Marketing take more time, effort and patience, and although it focuses on “free” organic traffic resources.
But once you target keywords and starts rank on them, you can reach more people and generate “passive” traffic that doesn’t disappear the moment you stop paying.
How Does Search Engine Work?
The ultimate goal of any search engine is to make searchers happy with the results that they are searching for.
To achive this, search engines need to provide and find best pages. And serve them as a top search result
Google uses various stages to find and rank content:
- Crawling: Google uses “bots” or computer programs to crawl the web and look for new pages and updated pages. In order to find Google to find pages, the page should have at least one linking point to it.
- Indexing: Next stage, where Google analyzes each and every page and tries to make sense of what the page is all about. Theen it may store the information in the Google Index which is a huge database of webpages.
- Serving Results: When a user enters questions, google determines which pages are the best for your solutions, in terms of both quality and relevance, and ranks them SERP.
Your work as a website owner is to help search engines crawl and index all pages on your website that you want them to and avoids them that are not relevant.
You can ensure the crawling and indexing of your pages through a number of actions and best practices which are commonly referred to as technical SEO.
How Does SEO Marketing Work?
Goggle relatively uses complex techniques, known as “algorithms” to rank pages. These algorithms take into account a huge number of ranking factors to decides where a specific page should rank.
And for that we don’t need to know how there algorithms work. And actually, nobody does with 100% certainty.
Ensuring Relevance
Your no. 1 job is to ensure that your users gets relevant content.
Why is that?
Because goggle’s no. 1 job is to show user relevant results.
Relevance is much more than just showing pages about laptop, not mobiles, when someone searches for “dogs.”
There are four types of search intent:
- Navigational: When user searches for a specific website.
- Informational: When user searches for information on a topic.
- Commercial Investigation: When user researches options for a product or services.
- Transactional: When user searches for specific product or brand.
The prime objective of SEO Services in Jaipur is to improve the visibility of a website in search engines. Because it is a crucial part of every digital marketing strategy.
SEO creates great synergy with PPC advertising and overlaps with other areas of marketing, such as content marketing and social media marketing.
Hire Digital Marketing Agency in Jaipur for More Detail and Best Digital Marketing Services in Jaipur.
