PPC is a type of internet marketing model which stands for Pay-Per-Click. In this marketing model, the promoter pays a certain amount of fees when a user clicks on the advertisement.
PPC Advertising is done through Search engines such as Google Ads. Or on any social media platform’s ads such as Meta (Instagram and Facebook) , LinkedIn , X , Quora and many more.
Explore more about PPC & SEO by consulting our digital marketing agency in Jaipur.
HOW PPC MODEL WORKS IN GOOGLE ADS
The PPC Model works on Google Ads as All the advertisers bid on a certain keyworks for the ranking of their website in the SERPs. Which stands for Search Engine Result Pages, this happens when the certain keyword is/are searched for.
The above explanation is just for a single type of Google’s Campaign which is named as Search Campaign. There are many more types of campaigns , we’ll be discussing them later in the blog.
HOW Pay-per-click MODEL WORKS IN SOCIAL MEDIA ADS
For Social Media platforms the PPC model works somewhat differently ,i.e.. The digital advertisers pay the certain amount of fees when any user clicks on their display ad. There is no such thing as ranking in Social Media Platforms. Hence, in all the social media platforms which have the PPC (Pay-per-click) model the online advertisers pay only and only when they get results which in this case is “clicks”.
Difference between PPC , SEM and SEO
People don’t understand the difference between PPC , SEM and SEO , they use one term as another in most cases but that is not the case. After reading this brief description about all of these terms. You’ll clearly understand the major differences between them and will not be misunderstood in the future when using these terms.
First of all understand their full forms , PPC stands for Pay per click , whereas SEM stands for Search Engine Marketing and SEO stand for Search Engine Optimization.
Now that you know the full forms of all these terms let’s understand the major differences between all of them.
PPC
PPC is a type of digital marketing model in which advertiser only pays when they get certain amount of clicks on their ads. This much is understandable from its name , which is , Pay Per Click. This model works on all search engines like Google , Yandex , Baidu etc.. and even on all Social Media Platforms such as Instagram , Facebook , X , LinkedIn, Quora , Pinterest , etc.
SEM
SEM , i.e. , Search Engine Marketing is kind of like a parent term for PPC but it is not only limited to only PPC model. The main intention behind this is how easily can a user find the perfect result. That he/she is looking for through a Search Engine or more appropriately Search Engine Result Pages (SERPs). SEM is the umbrella term for both PPC and SEO , i.e. , paid and unpaid , otherwise , performance based marketing and organic marketing.
SEO
Now that you are frank with both the terms SEM and PPC , let’s understand our SEO Services in Jaipur.
SEO stands for Search Engine Optimization. It is the future goal that every organization , startup , company be it small , medium or big should aim for. As it is the WHOLE organic marketing in reference of Google. It is a method in which the digital advertisers optimize a website’s content, structures and keywords to make it more visible to search engine. To the result pages that any search engine gives to the user.
The Goal of SEO is to improve any website’s free (organic) search engine rankings/results.
