What is Performance Marketing?
Performance Marketing is also known as Paid Marketing , as its name suggests it is a digital marketing strategy in which brands pay marketing service providers certain amount of fees as per their requirement and results. The promoters pay money to the digital marketing service provider as per the results , i.e. , performance-based-marketing. Some of the Marketing Channels which provide this type of services are social media platforms like Instagram , Facebook , X , WhatsApp , LinkedIn etc. and search engines like google and many more.
How does Performance Marketing Works?
Performance marketing means Marketing that Performs , in this type of marketing the advertiser pays the marketing channels (social media , search engine , etc.) based on how their ads perform. Google and Meta (Instagram and Facebook) are the two most common channels on which most of the advertisers run their marketing campaigns.
There are many ways to pay when it comes to Performance Marketing (a.k.a. Paid Marketing) :
CPC – Cost Per Click
Promoters pay the money as per the amount of clicks on their advertisement , this is one of the most common way to drive sales using performance marketing.
CPM – Cost Per Mille (also known as Cost Per Impressions)
‘Mille’ means Thousand , in this type of marketing advertisers pay the marketing channels based on cost per one thousand impressions.
CPL – Cost Per Lead
As its name suggests it generates leads , so you can follow up with customers anytime and drive more sales.
CPS – Cost Per Sale
In this type of Performance marketing campaign , advertisers only pay when they get any sale.
Types of Performance Marketing Campaign
Display Advertisings (Banner Advertisings) –
This is the most common type of campaign that advertisers using meta ads and google ads use , you must have seen this type of campaign mostly as compared to all the other type of performance marketing campaign. You most probably has seen this type of campaign on a blogging based website on google , or on Facebook news feed or on Instagram’s explore page feed.
Though this type of campaign is used less and is gonna be used less by digital advertisers because of popularity of a tool known as Ad Blockers. But it has one advantage as compared to all the other types of performance marketing campaign which is that it uses interactive , engaging and attractive graphic designs (images) or trending videos.
Native Advertising –
This is the perfect example of a famous saying that goes something like this – “The Best Marketing is something that doesn’t feels like Marketing”.
In this type of Advertising , the digital advertisers takes advantage of blend their ads as though it feels like it is the part of the web-page, social media platform.
Some of the best examples of this type of marketing is 1. Sponsored youtube videos that appear in Youtube’s Watch Next Section and 2. Facebook Marketplace is also a great example of this type of performance marketing campaign.
In a recent study done by a very famous yet prestigious marketing school , it was found that most of the viewers cannot even distinguish between organic content and native advertising content, hence , advertisers should most often use this types of campaign as it is the best path to promote your content in a way that seems to be very natural or organic.
Content Marketing –
Content marketing is all about storytelling , storytelling is the most lucrative skill that you can use in today’s digital era. And Content Creation Marketing is all about Storytelling.
Storytelling is all about convincing your audience or any usual prospect into buying your product or visiting your website or anything else.
You can choose to organic reach for your content using our seo services in jaipur.
Conclusion
We’re in Digital Era and as the name suggests , digital marketing is one of the most lucrative skill that a business or any startup should have and performance marketing is one of its main pillars and can be considered a must have for any business which need scaling or wanting to expand.
Make a Performance Marketing Strategy which works for you and improve it as the business scales. There’s always a room for your business to grow. Hire Best Digital Marketing Agency in Jaipur for Best Measurable Results for Better Growth.
